Comments on: Five Ways Webmasters Can Outperform SEO Agencies

By: Peter Da Vanzo

Peter Da Vanzo — Tue, 31 Oct 2006 23:47:03 +0000

Allen – spot on. Ranking is a terrible metric, in isolation.

You’d be surprised what some agencies charge to provide clients this “information”…

By: Peter Da Vanzo

Peter Da Vanzo — Tue, 31 Oct 2006 23:46:05 +0000

Thanks Dave.

I agree. Outsourcing can often be a lot more cost effective, and some SEM agencies are worth every cent. And more.

My article is mainly aimed at the do-it-yourself guy/girl who may be intimidated by these big agencies. They needn’t be.

By: allen

allen — Tue, 31 Oct 2006 22:43:20 +0000

Well your right just being added on a high rank doesn’t guarantee you with more visitors unless you really have lot’s of readers everyday hmm.. my blog is like 5 months old now yeah i really advertise alot it needs lots of time and effort to give you lots of feedbacks and visitors

By: dburdon

dburdon — Tue, 31 Oct 2006 11:09:05 +0000

Pete,

I’d entirely agree with the sentiments expressed above.

But while the client company is doing SEO in house why don’t they do their own TV advertising, direct mail, public relations and sponsorship programmes. And why stop there? Why don’t they do all their own IT, HR, engineering, logistics, legal etc, etc etc.

Then your average firm would only need to employ three times the number or staff.

I spoke at a conference 4 weeks ago. A member of the audience said she didn’t need firms like mine becuase she already had 4 in house staff doing pay per click advertising and was about to hire a 5th. I check out her site, it didn’t even register in the top 200 organic rankings for Google.co.uk!!!! Would any of the pay per click employees tell her this. Of course not.