Yahoo Search Marketing’s Panama is Live!
Yahoo has finally gotten around to the launch of its new ‘Panama’ Yahoo Search Marketing platform and initial user reviews and responses are quite positive.
Given Yahoo’s recent woes, which according to the New York Times are all centered around their inability to successfully monetize search, the new advertiser friendly service is a breath of fresh air.
The end results of the new Yahoo Search Marketing should ideally:
* Close the monetization gap with Google
* Breathe new life into Yahoo Search
* Monetize Social Media
* Boost the growth and popularity of the Yahoo Publisher Network
Search Engine Journal has coverage of the new Yahoo Search Marketing, with screenshots.
[Note : I'll be filling in for Peter a bit as he's traveling to Tokyo right now]
October 17th, 2006 at 8:37 pm
Nice to know Loren that you are posting here is it your first post here.
Akash
October 17th, 2006 at 11:25 pm
Akash, I get around
October 18th, 2006 at 3:02 am
I also never saw you posting in V7N forums, it would be great to be with you. By the way keep posting good posts.
Akash
October 18th, 2006 at 1:02 pm
[...] October 18th, 2006 vamsi Yahoo has finally gotten around to the launch of its new ‘Panama’ Yahoo Search Marketing platform and initial user reviews and responses are quite positive. – LorenBaker [...]
October 18th, 2006 at 2:16 pm
How is this product going to be different from Overture?
October 22nd, 2006 at 5:03 am
Dustin, I suggest reading this overview of the new features : http://www.searchenginejournal.com/?p=3907