Local Search has long been considered the “next big thing*” (*tm)
Except nothing much has happened.
Until lately. Borrell Associates recently released a studyÂ indicating that local search revenues are expected to be about $1 billion in 2006 and will grow to $1.8 billion in 2007, an 86 percent jump. Things certainly seem to be hotting up.
One of the problems with local search is…well….locals. Small business of the brick n’ mortar variety haven’t exactly been quick to invest in web marketing, so a number of local search engines are adopting a community driven approach, such asÂ SmallTown.
SearchEngineJournal has more…
“Smalltown intends to have someone in each community to ensure the local integrity of the site and the quality of the listings â€” these were the folks who told me they found a 47% error rate in the database listings when they checked â€œdoor to door.â€ Theyâ€™ve also taken pictures of every storefront in the two communities theyâ€™re launching with“
The UK have similar initiatives, such as TheBestofUk.