So, YouTube may be in talks with Google about a potential buy-out. The price? A rumoured 1.6 billion.

Is 1.6 billion way too much?

One commentator is concerned that it’s not nearly enough! “I’d even be willing to see the company pay $3 billion!”

YouTube would almost certainly be a good buy for Google, for various reasons, with the most important being:

• Audience

The size of the audience is the only thing that means anything on the web, on television, on radio, and in print. Whoever owns YouTube, and Google Video, potentially owns the holy grail: the video-on-demand market - a huge, multi-national “television” “station”, with little overhead.

As for the potential legal hassles, I’m sure Google’s lawyers, and media partners, are up to the task of navigating that minefield.

If this turns out to be true, no doubt Microsoft will be SEETHING…..

Thx Traffick

This entry was posted on Sunday, October 8th, 2006 at 6:17 pm and is filed under Google News, YouTube. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.