Which Converts Beter: Organic Or Paid?

If you said “paid”, you’d be right, at least according to this study outlined at Clickz.

Perhaps not overly scientific, but it illustrates a couple of points worth considering. With paid ads, you can control the descriptions, which as any good marketer knows, helps with conversions. Secondly, since people know the PPC listings are advertisments, they are probably likely to be clicked following commercially-oriented queries.

The organic links tend to be high credibility, especially when looking for information, but the surfer who is looking to buy risks wasting their time if the snippet doesn’t relate to a purchase process.

But then, why choose? Having the best of both worlds, if you’ve got the time and the talent, is probably optimal.

And can the majority of surfers tell the difference anyway?

  1. Seo Rock BlogSeo Rock Blog10-02-2006

    Simple, Organic converts better than Paid.

  2. Peter Da VanzoPeter Da Vanzo10-02-2006

    It would be interesting to see a decent study on the subject.

    Anybody know if such a study has been done?

  3. King CobraKing Cobra09-01-2008

    Pound per pound organic is more trusted and converts better not to mention that you don’t have to worry about ROI.

    Ken
    King Cobra Poker

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