Monthly Archive for: ‘October, 2006’

SEOs Going PPC. And Back Again

This article by Mike in Clickz brings up some good points about the current state of search marketing, and where it is heading: “SEOs are going to have to embrace marketing….SEOs should read more marketing books than Apache Server manuals. As search marketing becomes more sophisticated, clients are going to expect something closer to demographic targeting out of organic listings, …

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Google Buys Jotspot

What is Jotspot? Jotspot is a wiki and offers enterprise social software. Jotpsot is targeted at small and medium-sized businesses. The company was founded by the co-founders of Excite. Now they are part of Google: “It was pretty apparent that Google shared our vision for how groups of people can create, manage and share information online. Then when we had …

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How To Get The Most Out Of Useless Digg Traffic

Ok, the word useless is purely attention bait 🙂 This post looks at how to keep Digg visitors. It could be said about Digg that it is a) a timely democratic news source or b) little more than a vacuous popularity contest lacking in substance. Not that I’m saying that, of course. “A lot of people consider digg traffic as …

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Make Money Posting Videos

The “next big thing” is internet television. It’s already here and the money will follow. The first step towards a workable business model came when Revver shared revenue with video producers. Now Google is doing the same: “Google has begun sharing advertising revenue with the makers of a popular video clip in a groundbreaking deal that could drive up the …

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Five Ways Webmasters Can Outperform SEO Agencies

There was a rather provocative article from about troubled times for SEO Firms. It created an uproar, probably because, somewhere amongst the generalizations, it spoke some truth. Here’s another truth: if you’re a webmaster with a lot of time on your hands, you can easily outperform SEO agencies. This is not to say that those who work for SEO …

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