Comments on: Is Adwords Flawed? http://blog.v7n.com/2006/09/21/is-adwords-flawed/ Mon, 28 Sep 2009 22:23:47 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Peter Da Vanzo http://blog.v7n.com/2006/09/21/is-adwords-flawed/comment-page-1/#comment-1346 Peter Da Vanzo Fri, 22 Sep 2006 03:52:56 +0000 http://blog.v7n.com/2006/09/21/is-adwords-flawed/#comment-1346 Agreed, although I'm often surprised at how many organisations treat it as a discretionary spend. I agree that the price will come under pressure. It already is. What Google needs to do is increase volume. Also, with a CPA model, the price should go a lot higher in many sectors. Agreed, although I’m often surprised at how many organisations treat it as a discretionary spend.

I agree that the price will come under pressure. It already is. What Google needs to do is increase volume.

Also, with a CPA model, the price should go a lot higher in many sectors.

]]> By: dburdon http://blog.v7n.com/2006/09/21/is-adwords-flawed/comment-page-1/#comment-1338 dburdon Thu, 21 Sep 2006 09:34:30 +0000 http://blog.v7n.com/2006/09/21/is-adwords-flawed/#comment-1338 Peter, I read the ZD Net article. the author has a point. From experience there's anything from 10 to 90% wastage in most owner managed Adwords campaigns. When this wastage is tackled - as it will be eventually - Google unit margins will be under pressure. The bigger an item Google becomes on the advertising budget, the more scrituiny they'll be under. Peter,

I read the ZD Net article. the author has a point. From experience there’s anything from 10 to 90% wastage in most owner managed Adwords campaigns. When this wastage is tackled – as it will be eventually – Google unit margins will be under pressure. The bigger an item Google becomes on the advertising budget, the more scrituiny they’ll be under.

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