We’re Too Pure For Advertising

Donna Bogatin has a suggestion for a new Google mission statement:

Google’s mission is to organize the world’s information and make it universally accessible and useful…and sell ads against it“.

Heh heh. Yahoo spends a lot on above-the-line advertising, while Google doesn’t. Erm…so what, Donna? Google’s strategy fits their company image, and it is also cost effective. That’s just good business. Why spend it when you don’t need to, and there is more than one way to “support” the advertising business.

The argument appears to be – Google should pay more directly to the advertising industry because Yahoo! do?

If Yahoo were to jump off a bridge…

  1. itrendsitrends09-20-2006

    I have either read her statement wrong, or your statement wrong. But it seems the do not match…

    She is saying they sell adds on the content that they provide, you are saying google place ads?

    This post is generally miss matched or not clear. 🙂

    Dave
    http://www.EatingBritain.com

  2. itrendsitrends09-20-2006

    Oh and Google DO buy advertising! especially at exibitions and shows / events etc. They do it in the form of “sponsorship” but they are still paying to do that. Thus advertising.

    Additionally, I have seen a few print ads over the years about PPC etc appear all over the place as well…. also, what about press releases, another form of advertising that they pay to distribute etc?

    Just a thought.

  3. MrMeanMrMean09-20-2006

    Google should follow 😀

  4. Peter Da VanzoPeter Da Vanzo09-20-2006

    Dave, I think she is saying that Google do not spend a lot on advertising Google, compared to Yahoo (TV ads, radio etc). Using advertising to boost the brand.

    I’m saying their advertising strategy is word of mouth, and what’s wrong with that?

    Apologies if my post wasn’t clear.

    itrends – yes, but do they spend as much as Yahoo! ?

    MrMean – LMAO

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