Donna Bogatin has a suggestion for a new Google mission statement:
“Google’s mission is to organize the world’s information and make it universally accessible and useful…and sell ads against it“.
Heh heh. Yahoo spends a lot on above-the-line advertising, while Google doesn’t. Erm…so what, Donna? Google’s strategy fits their company image, and it is also cost effective. That’s just good business. Why spend it when you don’t need to, and there is more than one way to “support” the advertising business.
The argument appears to be – Google should pay more directly to the advertising industry because Yahoo! do?
If Yahoo were to jump off a bridge…