Why Gild The Search Lily

Danny Sullivan posts about how search engines haven’t really changed much, despite repeated attempts to dress them up.

Overall, I have a big dose of skepticism when anyone tells me how search is going to radically change in terms of presentation. Most of the wacky things I’ve seen over the years don’t really improve the search experience — and they definitely tend not to consider the strong habit that years of using the DOS Of Search interface have ingrained in searchers, for better or worse.

Indeed. Why make something more complicated that it needs to be? Search is about utility – answer the question, and get out of the way.

The design of the book hasn’t changed much, either.

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