Another “well spotted sir!” award to Andrew Goodman. Andrew spots a little shopping cart logo on Yahoo ad listings. This logo appears beside an Ebay advertisment.

And another to Bill, who finds this patent from MSN:

“Should the file type of a document on the web be something that search engines should consider when ranking documents in response a to search? How about the number of clicks it takes to reach a document from the home page of a site?“

Click distance? A little light just switched on…