Danny Sullivan Interview – By Brett@WMW

Danny will also be keynoting at the WMW conference in November.


Interesting points:

  • What would you say are the top two trends in Search for 2006? Probably understanding the social aspect that’s coming into search along with the greater verticalization of it.
  • Do you ever stress about optimizing searchenginewatch at all? Or do you build it good – and forget it for good? In the early days, like anyone else, I’d focus on how we were ranking for various terms. But once the site became a leading resource, it effectively generated its own weather.

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