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“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” Seth Godin

Step Away From The Bleeding Edge

Seth has a list of interesting statistics that serves as a useful reminder: us ‘net-heads are not your “typical” user, if there is such a thing:

31.4% of Americans don’t have internet access.

90% of the people in France have not created a blog.

88% of all users have never heard of RSS.

59% of American households have zero iPods in them.

30% of internet users in the US use a modem.

Detroit (one million people) has six Starbucks.

1% of internet users use Digg on an average day.

Marley and Me outsells Small is the New Big 200:1. On a good day.

.37% of the US population reads the paper version of the New York Times daily.

Brazil consumes 11% of the world’s coffee.

20% of the world speaks English.

98.2% of the households in the US have a TV, and virtually all of those TVs have cable.

On a related note, here’s a few statistics relating to online shopping patterns:

  • Thirty-five percent of consumers said added costs, such as shipping and handling, or lengthy delivery times resulted in their abandoning an online purchase
  • The top reason online consumers prefer to shop on the web is to avoid crowds, a reason cited by 38%
  • Internet-influenced offline spending is 50 percent greater than online spending, meaning that for every $1 spent online, the Internet influences $1.50 in brick-and-mortar sales.

More interesting internet shopping statistics here.

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