Aaron interviews Bob Massa. For those who haven’t heard of Bob, he is one clever internet marketer who is often one or two steps ahead of the game. He started a link brokerage site at a time when no one dared mention the sale of links for search engine gain.
One thing about Bob – he is always very quotable, and this interview is no exception.

• “To me, traffic without conversion is the epitome of futility”
• “I believe it is incredibly cheaper, faster, easier, more profitable, more stable and more reliable to try to influence people than search engines.”
• “It is the people that matter not (computer) programs, nothing sells itself”