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SEO Insight Newsletter:
September 9th, 2006

Bob Massa Interview


Peter Da Vanzo

Aaron interviews Bob Massa. For those who haven’t heard of Bob, he is one clever internet marketer who is often one or two steps ahead of the game. He started a link brokerage site at a time when no one dared mention the sale of links for search engine gain.
One thing about Bob – he is always very quotable, and this interview is no exception.

  • “To me, traffic without conversion is the epitome of futility”
  • “I believe it is incredibly cheaper, faster, easier, more profitable, more stable and more reliable to try to influence people than search engines.”
  • “It is the people that matter not (computer) programs, nothing sells itself”

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