I’ve been asked to participate in an Ask project, organised by SEOMoz and Graywolf. They’ve asked a few people to come with answers to the following question:
“Come up with 5 suggestions for improving ask.com“
Hmmm. I’m not sure I know.
I could be flippant, and say:
- Give up
- Invent a time machine, then go back and buy start-up Google
- Bring back the Butler
Seriously, though. What would improve Ask.com?
I can think of two main things:
- The problem with search is that people get presented with a list of pages, not answers. Ask need to concentrate on providing answers. To do this, they could introduce a system whereby if a searcher rephrases the query two or three times, the search engine prompts the user with an answer based on the previous query stream. Alter the interface to emphasise question answering, as opposed to searching.
- Get webmasters on board by sharing the wealth and opportunity. Itâ€™s hard to get excited about web offerings that donâ€™t offer us any money, or ways to make money. Many of us feel part of Google. We donâ€™t feel part of Ask.
Why do readers think? Any suggestions for Ask.com? What would you do?
PS: Sorry to Graywolf for publishing an hour or so early. Time commitments are a bit different on my side of the world…