SEO Blackhat has a good post about how once unacceptable practices are now becoming more mainstream. Not that Google will codone them anytime soon, I’m sure.
Since following arbitrary “rules” is no longer a guarantee of anything as far as getting search engine exposure is concerned, it isn’t surprising that some webmasters will be more inclined to run with whatever works.
As SEBH rightly points out:
“…..euphemisms like â€œContent Repurposingâ€ (scraping), â€œNiche Aggregatorsâ€ (spam sites),
â€œContent Networksâ€ (link farms), â€œGeo Targetingâ€ (cloaking), â€œIndexing Assistanceâ€ (more cloaking+) and â€œMashupsâ€ (scraping more than one source) are already becoming the norm“
When it’s Web 2.0, it is progress! It is only spamming when SEOs do it 😉