Amusing thread over at Threadwatch. Read the comments.

In short, one blog referenced another, rather heavily, without linking to it. When this omission was pointed out, a link was subsequently added, but the link was no-followed.

Is it all a set-up? Genuine? I have no idea. However, it does serve to illustrate an unwritten rule regarding blogging protocol. If people go to the trouble of posting noteable content, then other bloggers should link to it. Properly The exception is if the information is already “out in the wild”, but that doesn’t appear to be the case above.

Fun, eh….