Web 2.0: Waking Up, Slowly…

If you’ve read this blog for any length of time, you’ll know I’m fairly skeptical about Web 2.0. Not that I don’t like new technology – I love it – it’s just that I don’t see much new or revolutionary about hosted calendars, distributed forums, and technology for technology’s sake. Really, Web 2.0 is part of a continuum, and more of a brand/marketing effort than anything else.

It seems John Battelle, who has been big on Web 2.0 in the past, is starting to have doubts of his own:

The strangest and least economically rational technology bubble I’ve ever seen. Those are Paul Kedrosky’s words, discussing what now nearly everyone agrees is, well, some kind of bubble in the Web 2.0 space. I’m hearing it everywhere, and even more to the point, I feel it as well, in some odd and uncomfortable way“.

We’ve been here before. In 1999. The hype doesn’t match the reality, or translate to the bottom line. It’s only a matter of time before something gives.

Why should non-web 2.0 people be concerned? We’ve only just got some credibility back in the internet space after years of (valid) post-dot com skepticism. Advertisers are taking the net seriously again. The last thing we need now is another over-hyped boom that crashes and burns, pulling down the good along with it.

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