While the public release was recently pushed back, Yahoo took the opportunity to give people a look at what they can expect.

The new ad system boasts the following features and capabilities:

• new platform will be much more marketing focused
• advertisers will be able to choose sets of targets, creatives, and calls-to-action
• incorporate graphics and rich media, coupons, and phone calls. This will be very important in new channels such as mobile
• better targeting
• the advertiser can determine whether or not to manage contextual campaigns separately from paid search ads
• Advertisers can also set up A/B ad testing
• an option to receive account ‘alerts.’
  
• historical search data, such as original search terms high in the purchase funnel that lead to indirect conversions, based on search research and patterns

Can’t wait….

This entry was posted on Wednesday, August 9th, 2006 at 11:55 pm and is filed under PPC. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.