Yahoo Shows Off New Ad System At SES

While the public release was recently pushed back, Yahoo took the opportunity to give people a look at what they can expect.

The new ad system boasts the following features and capabilities:

  • new platform will be much more marketing focused
  • advertisers will be able to choose sets of targets, creatives, and calls-to-action
  • incorporate graphics and rich media, coupons, and phone calls. This will be very important in new channels such as mobile
  • better targeting
  • the advertiser can determine whether or not to manage contextual campaigns separately from paid search ads
  • Advertisers can also set up A/B ad testing
  • an option to receive account ‘alerts.’
  • historical search data, such as original search terms high in the purchase funnel that lead to indirect conversions, based on search research and patterns

Can’t wait….


  1. King CobraKing Cobra09-01-2008

    I can’t wait until they get out of the middle ages and decide that poker playing isn’t as evil and morally corrupt as they think.

    Ken
    King Cobra Poker

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