While the public release was recently pushed back, Yahoo took the opportunity to give people a look at what they can expect.

The new ad system boasts the following features and capabilities:

• new platform will be much more marketing focused
• advertisers will be able to choose sets of targets, creatives, and calls-to-action
• incorporate graphics and rich media, coupons, and phone calls. This will be very important in new channels such as mobile
• better targeting
• the advertiser can determine whether or not to manage contextual campaigns separately from paid search ads
• Advertisers can also set up A/B ad testing
• an option to receive account ‘alerts.’
  
• historical search data, such as original search terms high in the purchase funnel that lead to indirect conversions, based on search research and patterns

Can’t wait….