Click Fraud - Yahoo, Google & Others Team Up
Search companies, including Google, Yahoo, Microsoft, Ask.com, LookSmart and others, have announced plans to work together with two industry groups to quantify click fraud. The group will be called “The Click Measurement Working Group”.
“The newly formed group will “ensure that marketers of all sizes are provided the highest possible level of transparency around pay-per-click advertising,” John Slade, senior director of Yahoo Clickthrough Protection, said in a statement. Slade also said the guidelines “will be a game-changing step in measuring and fighting click fraud.”
A step in the right direction. It was probably a case of do this, or face regulation at some point in the future.
August 3rd, 2006 at 2:16 am
[...] How long can this last? Can Google keep selling ads forever? They are going to have to continue to make AdWords better and better to overcome click fraud which is beginning to become an issue with Google. [...]
August 14th, 2006 at 8:05 pm
Google have been sued many times due to click fraud and have paid heavy fines. They sure will do something about that, and its good for us.