Out With The New, In With The Old
Is producing good content white hat? Is having that content linked to, because it is authoritive, white hat? How about buying that same domain, then?
Shouldn’t be much difference, really, yet if you’re buying domains for their search engine placement/juice potential, one needs to step carefully lest the domains get reset to “new” status. Still, old domains are the new SEO.
Meanwhile, Graywolf explains how the rules are changing, because it’s become a lot less profitable to start from scratch with a new domain. A side effect of the “sandbox effect” is that authoritive domains become targets of opportunity.
July 31st, 2006 at 2:22 pm
Always been intrigued by those who snap up ‘old’ sites – its been done for a while I know – but unless you know what you are doing it could be easy to rank for ‘toilet paper’ than perhaps your intended ’stirling silver’ depending of course on what anchors are in place
August 1st, 2006 at 9:55 pm
Laughts. Too true! I think it’s best to go softly-softly. Don’t change too much content, and build links slowly. Mileage may vary.