SEO: Not Difficult
SEO falls neatly into that 80:20 rule. Most of it is very easy, and can be boiled down to this:
- Copywriting
- Links and
- Networking
The other 20% consists of all the little hacks, wider strategy and on-going changes in the search engine landscape.
Nick Wilson provides a good guide for those who don’t know much about SEO and want to take the do-it-yourself route, and it will only take a few minutes of your time.
Chris
That part was definately interesting. Might have to go down that route, as it seems this blog already has.
JoJo
I wouldn’t neccesarily agree that seo is easy – straight forward perhaps and time-consuming definately.
There are a lot of people/site owners who do not undertake their website’s themselves – they place it in the hands of a designer or seo and as such wouldn’t find seo easy or even wish to try and do themselves.
Peter Da Vanzo
That’s true – I’m probably overstating the case a little for the sake of a headline. However, if I was asked to explain the basics in 60 seconds or less, advocating copywriting, links, networking and crawlability would be a good start.