SEO falls neatly into that 80:20 rule. Most of it is very easy, and can be boiled down to this:
- Links and
The other 20% consists of all the little hacks, wider strategy and on-going changes in the search engine landscape.
Nick Wilson provides a good guide for those who don’t know much about SEO and want to take the do-it-yourself route, and it will only take a few minutes of your time.