Google To Offer Invalid Click Data To Advertisers

Zdnet are reporting that Google plan to show advertisers the number of invalid clicks on Adwords, as well as what percentage that represents of total clicks registered.

“Under the new system, AdWords customers will be able to see data on invalid clicks on a daily basis or beyond, going back to the beginning of the year, he said. Google has had to limit the data it provides to prevent fraudsters from reverse engineering its systems and methods of operation, according to Ghosemajumder”.

It’s certainly nice to see something. One still wonders about the clicks that Google aren’t detecting or marking as suspect? Still, this is a move towards greater transparency, which many webmasters have been asking for, so it’s a step in the right direction.

  1. dswdsw08-14-2006

    That’s great news, but is there any release date of it? I can’t yet see this tool in adwords. And I hope Google offer this tool to all the advertisers, not only to top advertisers.

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