Someone asked me that question, and I really had to stop and think. “Erm….same thing I’m doing now, I suppose”. But that’s not strictly correct.
We work in an environment where nothing is constant, except change. We often have change thrust upon us, with no prior warning or explanation. That is the way of the SEM/SEO, eh.
So, how do you deal with all the rapidly evolving emerging internet trends? Do you watch them closely and try and guess what is coming next, then position yourself accordingly? Do you follow a fixed plan? Where do you think the SEM market is heading? Will there be a shift from PPC to SEO, or vice-versa? Do clients understand any more than they did a few years ago? Is it getting harder or easier to explain strategy to them?
Really, I want to know how the internet market looks from where you’re sitting.