Probably not news to you, I know, but may as well mention it for the sake of completedness:
“Google’s profits more than doubled in its second quarter as it continued to perform more strongly than its nearest rival Yahoo”
It’s almost too predictable.
“Sergey Brin told analysts that one of its latest products, Google Checkout, was seeing healthy adoption rates. It smoothes the checkout process for users clicking through to and buying from advertisers’ sites. “We believe these benefits will increase advertisers’ spending and bring more advertisers to Google,”
We international aliens can’t wait to see it, Sergey 🙂 He has the right idea, though. It’s not just about taking the money off the advertisers, it’s about growing their business, which will, in turn, grow Googles’ business.