Google Vs KinderStart Update

An update on the case against Google by Kinderstart. Kinderstart allege Google dropped their site, and is therefore responsible for a drop in site traffic and advertising revenue.

“A California judge has granted a motion by Google to dismiss a lawsuit by KinderStart.com over the site’s page ranking”.

There doesn’t appear to be much new in these proceedings, although the judge has allowed the website to amend its case:

“This allows the site to further clarify where and how Google coerced sites into purchasing advertising to guarantee a higher page ranking, and that the search engine consistently ranks websites lower than Yahoo and MSN”.

Coerced into purchasing advertising to guarantee a higher page ranking? It will be interesting to hear just how the lawyer would construct such an argument. Semantics are important here 🙂

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