As everybody is no doubt aware, Google updated their Adwords system. The once transparent-ish scoring criteria for determining ad ranking placement has gone a distinct shade of grey. Google, in an on-going bid to be less secretive and more transparent, haven’t told advertisers exactly what criteria they should meet.

So, people have been speculating.

Aaron has a few thoughts, as does Andrew. I lean towards the view that account history has a lot to do with placement, and now there’s some landing page criteria in the mix. I’ve heard as many people complaining about the changes as I have heard people say they haven’t noticed much difference.

Who said PPC is just about getting your credit card out?

This entry was posted on Sunday, July 16th, 2006 at 11:12 pm and is filed under PPC. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.