I’ve been trawling through the results of one of my tests today, and again I’m reminded that one shouldn’t believe everything one reads.
Instead, one should test.
It is “common wisdom” that big button graphics with “click here” written on them are a no-no. Trouble is, they lead to substantially higher conversion rates on most of my split/run tests, when compared with text links.
Why? I guess it’s because there’s nothing confusing about a big, shiny button with “click here” written on it, especially when we’re talking about MSN users
I haven’t found the same thing for flaming animated gifs, though…