No-Follow: Reviewed Vs Unreviewed

From Matt Cutts, on Threadwatch:

What Lane seems to be saying above is that reserves nofollow for links that haven’t been through editorial review.

So, does that mean that any link that has gone through editorial review does not require a no-follow tag, regardless whether it is “paid” link or not? That has always been my view, but it was unclear if Google felt the same way.

It’s a good thread – well worth following as positions appear to be shifting.

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