“Click Fraud! Terrible! The world will end! By the way, wanna buy my click-fraud monitoring software?”

The Paradigm Shift takes a look at PPC click fraud from another angle. They claim to have detailed info on 8.5 million clicks, and here’s what they found:

• 30% of clicks are recorded more then once.
• a LARGE percentage of users will use your ad as a bookmark
• The end result is none of this matters, because all this is already factored into the price.