Web 2.0: Reality Check Continues…

The Netscape home page has changed. It has gone all Web 2.0-ish, and now incorporates a hip Digg-like news voting system.

Trouble is, Netscape users don’t like it.

It seems that mainstream users think that the idea of voting for news stories is, quite frankly, ludicrous.
Nick Carr:

“What the mainstream wants is – duh! – a summary of the top news stories of the moment. That’s it. “What if the New York Times decided to have readers vote on where things should be placed in the paper?” Only a very narrow slice of the population – the Web 2.0 true believers – would view this as anything other than a rhetorical question. The best way to prove that a niche product is a niche product is to toss it into the mainstream and let it sink.

Heh heh.

I’m sure there will be many more stories like this in the future. That’s what happens when the assumptions of a few geeks, fuelled by the prospect of quick riches and their own sense of self importance, slam broadside into the rock-face of reality.

I don’t think it’s a case of “educating” the users, or needing to step them through the functionality. The reality is that few users, outside geek niches, have any desire, or the time, to be news editors.

All the Ajax in the world won’t change that fact.

  1. SophieSophie07-04-2006

    People visit Netcape??

  2. Peter Da VanzoPeter Da Vanzo07-04-2006


    You’re right! That’s the real story here 🙂

  3. mad4mad407-04-2006


    Netscape down 18% ~ Weekly Traffic Rank: 267 (was 213)

    Its amazing how much traffic they actually get.

  4. Peter Da VanzoPeter Da Vanzo07-04-2006

    Part of the problem is that people generally do not like change, so change must be handled carefully. From what I can see, users are forced into the new system?

    I guess they’re going to lose some people in the hope of gaining others. It will be interesting to see the results.

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