Interesting article about how not all audiences are created equal:

“Here’s where I get accused of being elitist — the collective intelligence of some groups of people is more intelligent than that of other groups. Why? Because on certain topics, and in general, some people are smarter than others“

I think he’s right, however, from a marketing perspective, some audiences are far more valuable than others. The key to Adsense and affiliate marketing isn’t traffic generation, although big numbers can help, it’s about getting the audience who are most likely to lead to desired action. That audience doesn’t have to be smart, just identified, and then given what they…cough…”need”, at the right time.

So, are visitor behaviour patterns the next Page rank?