Cool Adcenter Audience Research Tool

Microsoft have formally launched AdLabs, a joint effort of Microsoft adCenter and Microsoft Research, a tool designed to provide advertisers with rich targeting capabilities. I’m not sure if this particular tool is new:  Demographics Prediction Tool , but the Digg crowd are having a lot of fun with it:

You can use adCenter technology to predict a customer’s age,
gender, and other demographic information according to his or her
online behavior—that is, from search queries and webpage views
“.

Google and Yahoo! are for girls, apparently, while this blog is rather male oriented. Curiously, sex.com is overwhelmingly female oriented.

Reliable, do you think?

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