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“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” Seth Godin

The Biggest Opportunity Is Coming Soon

Baby boomers.

“Over the next 30 years, most countries will undergo huge growth in the number of 50+ citizens, along with a corresponding decline in the number of youth. This group is living longer than any other generation, and collectively they are rapidly becoming a huge economic force”

Baby boomers are/were big on investment. As they reach retirement, they are going to either pass that massive pool of wealth onto their children, or they are going to spend it. One way or another, trillions of dollars will be released from fixed investments, and will come flooding back into “circulation”.

There will be huge opportunities in luxury travel, adult education, vacation and retirement homes, and much more. Anti-aging products, cosmetics, cosmeceuticals and more.

Time to do some more market research on the 50+ segment, methinks…

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