This idea is starting to get prevasive in the marketing world:

“CUSTOMER-MADE: “The phenomenon of corporations creating goods, services and experiences in close cooperation with experienced and creative consumers, tapping into their intellectual capital, and in exchange giving them a direct say in (and rewarding them for) what actually gets produced, manufactured, developed, designed, serviced, or processed.

Interesting article about how consumers are helping shape products like never before. And it’s starting to happen in the offline, world, too.