Headlines are powerful. Direct marketing strategy places a lot of emphasis headlines, and how well-crafted headlines can improve response rates.
Which headline led to the most conversions?
- Dental Plans for $8.33 a month. Acceptance Guaranteed.
- Over 55,000 Dental Care Providers. Acceptance Guaranteed.
- Dental Care Coverage. Best Price Guaranteed.
- Low Cost Dental Care for the Uninsured.
- Best Price Dental Care â€“ Without Insurance.
In this test, headline 2 increased the conversion rate of the page by a staggering 72.76%.
The article provides a great case study on landing page testing methodology, using a mix of A/B testing and multivariable techniques.