Information
 
SEO Insight Newsletter:
June 13th, 2006

SEO Approaches For Yahoo, MSN & Google


Peter Da Vanzo

Aaron has an excellent, long post about the differences between search engines. Well worth reading the entire thing, however I’ll pick out the bits that translate directly into technique.

  • Yahoo & MSN like links. They don’t appear to be too fussy about their quality, compared to Google
  • MSN likes on-page factors (expect that to change, though)
  • MSN likes recent links
  • Google trusts older sites, hence the reason people are buying ‘em up en masse.
  • If a page is obviously focused on a term Google may filter the document out for that term. I believe part of the reason is a side effect of their duplicate content filter.


Leave a Reply

You must be logged in to post a comment.

Tools of the Trade