Blog Posting Frequency: Less Is More? Flight To “Quality”?

Here’s a top ten list on why frequent blog posting doesn’t matter.

Daily posts are a legacy of a Web 1.0 mindset and early Web 2.0 days (meaning 12 months ago!). The pressure around posting frequency will ultimately become a significant barrier to the maturity of blogging

There’s a lot to be said for that view, especially in regards to reader burn out, but it depends on how you define blogs. Blogging didn’t start out as a collection of “quality”, instructional articles. It started out as pointers to interesting things. To my mind, value is about the relationship created between the readers and writers, and that relationship can be created and maintained in a variety of ways.

That’s how talk-back radio works, eh. Talk-back radio takes issues and creates discussion around those issues. Often personality driven. Listen if you want. Switch off if you don’t. Ever had problems leaving a forum? I bet it was due to a sense of belonging, rather than any perceived issues of quality.

I’ve drifted off topic :) Basicly, I don’t think it has to with frequency, or lack thereof. I think it has to do with relationships and participation.

Scott Karp sums up nicely: the individual is the brand:

The blogging phenomenon has made it possible for an individual to become a media brand — even for blogs that have an institution-like name….As Google continues to destroy the value of branded content, individual media brands may be the last line of defense. Individual talent as media destination may be the only viable alternative to search and social networking as portals to the web”.

I’d go one step further and say it is the relationship that’s the most valuable thing.

  1. ChrisChris06-14-2006

    Very interesting topic to bring to the forground Vanzo.

    Personal note, I am always amazed at the amount of posts that you post up every single day. Just the sheer number at times can be over whelming and I find myself struggling to read all of them…so I do pick and choose.

    Does the frequency, amount of posts, hurt the blog? I dont’ think so, I think it just gives me more to choose from, since I am capable of scanning and reading titles to decide if I want to participate.

    Phenomenal job thus far and keep the frequency up, at this point I imagine your readers are spoiled and expect 5 posts per day. :)

  2. ChrisChris06-14-2006

    Also, I noticed you used images in your last two posts…which I don’t believe was something you have done in the past, ever. If that is a response proportional or disproportional to this post, don’t do it…it doesn’t fit with the feel. Again, IMHO. :)

  3. Peter Da VanzoPeter Da Vanzo06-14-2006

    I think it’s nicely evil, myself.

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