According to Forbes, Google will introduce a payment system on June 28th:
“On its core search results pages, Google will designate each merchant accepting GBuy as a “trusted GBuy merchant.” If consumers view this as a mark of safety and security, Rohan believes this should increase click-through rate“
It remains to be seen if this eventuates, but if it does, it will shake up e-commerce affiliate sites big time. If you’re not transacting through Google, you may not feature as prominently in the serps.
Perhaps this is also a way for Google to get hold of the oh-so-valuable conversion data. Merchants may have been reluctant to give this data up in the past, but will they do it for a “trusted by Google” logo? Will giving up the data earn you a higher place in the serps, because you now have more quality indicators?