You seem to really know your stuff! Any chance you may be interested in sharing your expertise with the Online Casino Industry at a Conference in Las Vegas?

Jen

>>so limit your quotations.

Heh heh. Yep – or be careful about the context.

>>but it makes it very hard on Webmasters

Sure. It isn’t Google’s job to make life easy for anyone competing with Adwords, or those who don’t provide the end user with content Google considers valuable.

Then again, the webmasters who know how to work the new systems don’t have half the competition they used to. The bar has been raised.

Unique documents…. so limit your quotations.

Indeed. Obviously, external quality scores count for a lot more than on-page text.

>>So what are our options in terms of targeting specific key phrases and key words?

That’s a good question.

I found it interesting that the scientists are describing duplicate content in a different way than many SEOs do. To them, duplicate means too similar in terms of topic. If this is so, then pages featuring popular, tightly optimised keyword phrases are more likely to appear aberrant when the duplicate content filters are applied across the data set. The winner will be the site with the most quality indicators, the rest will be de-emphasised in order to promote SERP variety.

So, yes – links are important Use semantic variation. Produce unique documents about a topic, rather than about keyword terms.

This an even larger step in the direction that anchor text is ‘most’ important, at least I would think so.