Great post from Seth Godin on naming things:

“Mark says “podcasting” is a bad name, and that something understandable, like “audiomag” would be better, because more people would know what it is. I guess TV should have been called “pictureradio”

I’m in awe of Seth’s ability to take complex ideas and make them simple.

Read Seth’s post if you’re thinking of naming your company/product/service etc. The best names are emotive.