Search Marketing Firms: The Big Boys Arrive

Or big girls, perhaps? Fat SEMs? 😉

Search engine marketing (SEM) is getting bigger, smarter, more complicated, more costly, and more likely to involve outsourcing, according to the latest SEM scoop from JupiterResearch. Jup has put numbers on what many executives already suspect: the large search marketers have arrived. Well over one third (37 percent) of search marketers have annual revenues of $15 million, up from 25 percent in 2005

Why are spends up? PPC is getting more expensive, for one thing. Good news for independent SEO operators in that more firms should be looking to outsource this function in 2006.

This data, I suspect, is US centric. I would also be interested to hear about SEM rates of growth in UK/Europe/Asia/Australasia.

Anybody got any data they care to share?

  1. John ScottJohn Scott06-07-2006

    I would be interested in hearing the break down of how that money is spent. I’m guessing the large part of spending is on PPC.

  2. ExpertuExpertu06-07-2006

    I would also be interested to hear about SEM rates of growth in UK/Europe/Asia/Australasia.

    I can tell you for Europe/Romania and neighbouring countries. One year ago people hardly knew what search engine marketing was. PPC, even now, is an alien domain for most.

    The rates have certainly improved here, but usually, clients are uneducated and ask : “I want to be 1st for the X words. Will it cost me more than 100 Euro?”

    I stopped offering my services to the Romanian market some time ago.

  3. Peter Da VanzoPeter Da Vanzo06-07-2006

    Thanks, Expertu.

    >>I want to be 1st for the X words. Will it cost me more than 100 Euro?

    Heh heh. Same as it ever was…

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