Or big girls, perhaps? Fat SEMs? 😉
“ Search engine marketing (SEM) is getting bigger, smarter, more complicated, more costly, and more likely to involve outsourcing, according to the latest SEM scoop from JupiterResearch. Jup has put numbers on what many executives already suspect: the large search marketers have arrived. Well over one third (37 percent) of search marketers have annual revenues of $15 million, up from 25 percent in 2005“
Why are spends up? PPC is getting more expensive, for one thing. Good news for independent SEO operators in that more firms should be looking to outsource this function in 2006.
This data, I suspect, is US centric. I would also be interested to hear about SEM rates of growth in UK/Europe/Asia/Australasia.
Anybody got any data they care to share?