Interesting post about online competitive analysis.
“Online, competitors have access to each other’s company information and marketing materials that they might not be able to gather as easily in the offline world. This allows for even greater opportunities to benefit from competitive analysis data“.
How many SEO companies pitch the same way? How are you going to stand out in a crowded market with such low barriers to entry?
Mostly, this has to do with establishing and articulating your unique value proposition. Do you know what yours is? If you don’t, hopefully the article can help.
“KEY POINT: In the course of your analyses, make note of unique or creative elements or approaches your competitors may use. Often, the greatest insights will come from where your competitors depart from convention”.
Zig when others zag. And be a Purple Cow.