Mark Cuban writes “Why I think ClickFraud is far greater than imagined“. Mark lists a number of reasons why, but I thought this one was pretty funny: “The Bad Guys have figured out that they look a lot more legit getting checks from google than trying to wash 10k dollars in cash delivered in a bag“.
The article is pretty clumsy. Yes, click fraud is a problem, but a “huge problem”? While the ROI is there, advertisers will continue to advertise.
Anyway, which advertising system doesn’t have problems? How much television advertising is actually watched? Is skipping ads considered fradulent activity?