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Monthly Archive for: ‘June, 2006’

Microsoft Losing Staff To Google

According to News.com: “Another Microsoft executive has departed for Google. Vic Gundotra, former general manager for platform evangelism, is taking a year off to do philanthropy and then joining Google, the companies confirmed on Thursday.” Gundotra joings a growing list of defections, including Adam Bosworth, Mark Lucovsky, and Kai-Fu Lee. Have there been any Google or Yahoo employees heading to …

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SEO Strategy: Love The Long Tail

When I finally figured this out a few years back, I was kicking myself for not seeing it earlier: the conventional SEO approaches to keyword research were missing the big picture. Isolating and targeting high traffic keywords is all well and good, but most of the value actually exists in the tail, which certainly shouldn’t be ignored on the basis …

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Google Checkout – Only In America

Google Checkout looks interesting, and I’m particularly impressed with their charge-back policy. It looks like they’re going to offer the merchant a fairer deal than PayPal: Process sales for free. For every $1 you spend on AdWords, you can process $10 in sales for free. For sales that exceed this amount or if you don’t use AdWords, you can process …

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Do You Know Your Term Sequences From Your Vector Space Model?

Yes? No? Maybe? Dr E Garcia, whos’ current research focuses on co-occurrence theory, semantics, on-topic analysis and fractals in IR systems, has launched a blog called IR Thoughts. Dr Garcia discusses the intersection between search technology and marketing, and will surely provide some much needed depth on the topic. Subscribed… Thx Bill.

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Don’t Like A Search Result? Vote It Off!

SEW notes: “…the senior product manager of Yahoo Shopping Search, David Beach, has decided to leave Yahoo after five years….” He’s going to Wink, which looks like a really interesting idea. Wink is a search engine that incorporates human voting data by way of  tags and submissions from Digg, Furl, Slashdot, etc, and favorites marked at Wink. If enough people …

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