According to News.com: “Another Microsoft executive has departed for Google. Vic Gundotra, former general manager for platform evangelism, is taking a year off to do philanthropy and then joining Google, the companies confirmed on Thursday.” Gundotra joings a growing list of defections, including Adam Bosworth, Mark Lucovsky, and Kai-Fu Lee. Have there been any Google …
SEO Strategy: Love The Long Tail
When I finally figured this out a few years back, I was kicking myself for not seeing it earlier: the conventional SEO approaches to keyword research were missing the big picture. Isolating and targeting high traffic keywords is all well and good, but most of the value actually exists in the tail, which certainly shouldn’t …
Google Checkout – Only In America
Google Checkout looks interesting, and I’m particularly impressed with their charge-back policy. It looks like they’re going to offer the merchant a fairer deal than PayPal: Process sales for free. For every $1 you spend on AdWords, you can process $10 in sales for free. For sales that exceed this amount or if you don’t …
Do You Know Your Term Sequences From Your Vector Space Model?
Yes? No? Maybe? Dr E Garcia, whos’ current research focuses on co-occurrence theory, semantics, on-topic analysis and fractals in IR systems, has launched a blog called IR Thoughts. Dr Garcia discusses the intersection between search technology and marketing, and will surely provide some much needed depth on the topic. Subscribed… Thx Bill.
Don’t Like A Search Result? Vote It Off!
SEW notes: “…the senior product manager of Yahoo Shopping Search, David Beach, has decided to leave Yahoo after five years….” He’s going to Wink, which looks like a really interesting idea. Wink is a search engine that incorporates human voting data by way of tags and submissions from Digg, Furl, Slashdot, etc, and favorites marked …
Google To Open Algorithm?
Puff piece from the Times Online: “Google is pledging to demystify the hidden workings of its search engine as it returns to its founding business plan – to make all the world’s information searchable online.“ Uh-huh. I’m pretty sure it with remain rather mystical, just so long as they can convince enough people that it …
Search Optimized Press Releases
There was a tactic a couple of years back which went like this: issue a press release with a link in it. Get thousands of free links when the release is distributed and appears on auto-gen sites. Worked ok for a while, but then the search engines got wise to it. Now, the value is …
