From The Boston Globe: “By rolling out a spate of free search products….the company is doing more than building its consumer base. It’s also building an alternative environment for software, advertising, and Internet content that is challenging the business models and eroding the revenue of everyone from publishers to software makers to Internet service providers.” …
SEO CopyWriting Vs Conversion Rates
I’m a great believer in effective copywriting, and dismissive of so-called “SEO Copywriting”. Well, at least the way a lot of SEO copywriting is undertaken. i.e. just enough keyword stuffing to avoid tripping filters, but enough keyword overuse to give the impression that the site was written by a someone with the literary equivilent of …
Mixing Organic SEO and PPC
Great post from Aaron on mixing organic seo and ppc. One of the more valuable aspects of mixing seo and ppc is keyword research: “One way to test how much traffic there is for a given keyword phrase or group of keyword phrases is to start up a test Google AdWords account. If you need …
Rumour: GooglePal? PayOogle?
The Inside Google Blog posts a rumour that Google may be about to test a purchase system: “Google sent out a notice to testers recently that they are holding a confidential beta of a system to make purchases from “high-quality merchants†using their Google Accounts. They listed a great selection of stuff, including cell phone …
Adsense Integration Competition
One of the easiest ways to increase Adsense CTR is to integrate tightly. John is running a Adsense competition: “Goal: To completely integrate Adsense and make it appear to be part of the site. That is to say, Adsense should appear to be internal navigation, not advertising.” Prizes: 1st place – $300, 2nd place & …
Are Your Adsense Landing Pages Up To Scratch?
New Google bot on the loose. “Google’s rolling out a new system where ad landing pages will be automatically spidered by a new AdsBot. The content of landing pages will help determine the quality of an ad campaign. That quality score, along with the amount you are willing to pay, is then used to determine …
Prestige Pricing
The Effect of Price on Brand Value In Japan, a hair cut costs $70 and includes a scalp massage, a shave with a straightedge razor, nose hair trimming, pre-cut wash and post-cut wash. In America, many barber shops offer cuts for $7 to $10. No scalp massage; no nose hair trimming; no straightedge razor shave. …
