Affiliate Programs: Power Relationship

Affiliate programs can be a great source of revenue for webmasters. Programs have low start-up costs, are easy to get up and running, and there is no need to organise the back end.

BUT

Look at the great deal the vendor is getting – a salesperson working on a commission only basis, and there is little management overhead involved. It’s no wonder that many affiliate programs are currently begging affiliates to run campaigns for them.

That’s why when I see stuff like this, it makes me grin:

Affiliate Manager Quote of the Week: You wouldn’t show up for a job interview in sweats, so why are you applying for programs with an empty domain?”

Now, I’m sure being an affiliate manager is an unenviable job, and there are many webmasters who probably give them grief, but the reality is that affiliate programs are a dime a dozen. There is no shortage of supply, unlike performing affiliates, who are scarce. The top 5% make 95% of the money.

Good affiliates get courted by vendors and affiliate managers, not the other way around. Open free-for-alls, with average payouts, are only ever going to attract monkeys.

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