I’m a great believer in effective copywriting, and dismissive of so-called “SEO Copywriting”. Well, at least the way a lot of SEO copywriting is undertaken. i.e. just enough keyword stuffing to avoid tripping filters, but enough keyword overuse to give the impression that the site was written by a someone with the literary equivilent of an obsessive-compulsive disorder.
“When it comes to high search listings and high conversion rates, both the search engines and your readers are looking for much the same thing. They want relevance and clarity, without confusing distractions“.
The best SEO Copywriting is simply copywriting: write with the reader in mind.