Post over at SEOMoz entitled “Don’t Count on Search Traffic in Your Ten Year Plan“.
Ten year plan? On the internet? Quite frankly, I’m lucky if I know what I’m doing a few months out 🙂
That aside, I agree with the general thrust of the article. Search is part of the picture. There once was a time when it was difficult to locate a site on a given topic. No longer. There will probably be thousands of sites on any given topic, so visitors will then exercise choice, and they’ll do so based on how well a site meets their needs.
Some would argue the serps are already factoring in this variable…