In the past, I’ve come across a lot of SEO punditry that goes like this: “oh, that ranking position is easy to get. It’s non-competitive. That’s amateur hour SEO!”.
I’m sure you’ve seen similar.
It’s nonsense, of course.
It’s not whether a position is easy or difficult to “get”. It’s the return that counts. If the aim of a website is to sell televisions, and a ranking for “lcd televisions overnight shipping” results in sales, while a ranking for “televisions” does not, which is best? Is the time spent going after position #1 for keyword X worthwhile? To an SEO company that bills hours, maybe. For the customer….well, that might be a different story.
I really like the concept of the long tail.
“Unlimited selection is revealing truths about what consumers want and how they want to get it in service after service, from DVDs at Netflix to music videos on Yahoo! Launch to songs in the iTunes Music Store and Rhapsody. People are going deep into the catalog, down the long, long list of available titles, far past what’s available at Blockbuster Video, Tower Records, and Barnes & Noble. And the more they find, the more they like.”
There is so much value in the tail. The tail is so often ignored.