Or both, perhaps?

Google appears in Dilbert, which some commentators have taken to mean that Google are climbing the “suck ladder”.

Maybe. Then again, perhaps it’s more like appearing on The Simpsons - a sure sign you’ve become ingrained in western culture (Googolplex is the name of multiplex cinema in Springfield).

In any case, watch out for the Google Death Ray.

PS: New Dilbert/Google cartoon here.

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